Research & Reports

The numbers behind
smarter shopping

Data-driven research reports on ecommerce trends, coupon usage, Black Friday, and consumer behavior — updated annually.

All Reports

Black Friday Statistics and Trends 2026

The most comprehensive collection of Black Friday data — spending, behavior, online vs in-store, and how the holiday has changed.

$81.5B
Total U.S. Black Friday spending 2025
14 min readMarch 2026

Customer Experience Statistics 2026

How customer experience drives revenue, retention, and brand switching — the data behind CX in 2026.

73%
Consumers willing to switch brands for better CX
13 min readMarch 2026

Customer Loyalty Statistics 2026

Data on loyalty programs, customer retention, and what actually keeps shoppers coming back in 2026.

79%
Consumers enrolled in loyalty programs
13 min readMarch 2026

Cyber Monday Statistics 2026

Every major Cyber Monday data point — spending records, top categories, discount depths, and consumer behavior.

$54.2B
U.S. Cyber Monday spending 2025
13 min readMarch 2026

Holiday Shopping Statistics and Trends 2026

The complete picture of holiday shopping behavior — spending totals, when people shop, what they buy, and how deals influence decisions.

$968.7B
U.S. holiday season spending 2025
13 min readMarch 2026

Online Grocery Shopping Statistics 2026

The state of online grocery in 2026 — market size, top retailers, consumer habits, and how behavior has changed since 2020.

$198.4B
U.S. online grocery market 2025
13 min readMarch 2026

Online Shopping Statistics 2026

How Americans shop online in 2026 — volume, frequency, devices, categories, and spending habits.

85.2%
American adults who shop online
13 min readMarch 2026

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